Despite a variety of long-standing anti-smoking measures in most countries, smoking remains a source of considerable economic and health costs. Off line retail outlets account for the overwhelming majority of tobacco supply in developed countries, yet the effect of different retail outlets on tobacco consumption is relatively under-researched. In particular, there has been almost no empirical research on whether different types of retail outlet have different effects on tobacco consumption by different types of smokers. This paper reports on two large studies examining the purchase behaviour of independent samples of smokers. The results show important differences in tobacco purchase size across different retailers, and varying purchase patterns by different smoker types. Implications for public health and tobacco control are discussed.
|Title of host publication||ANZMAC 2009|
|Subtitle of host publication||proceedings : sustainable management and marketing conference|
|Place of Publication||Australia|
|Number of pages||8|
|Publication status||Published - 2009|
|Event||Australian and New Zealand Marketing Academy Conference (2009) - Melbourne|
Duration: 30 Nov 2009 → 2 Dec 2009
|Conference||Australian and New Zealand Marketing Academy Conference (2009)|
|Period||30/11/09 → 2/12/09|
- tobacco retailing
- consumer behaviour
Heuler, S., Burton, S., & Clark, L. (2009). Retail tobacco outlets: variation by usage segment. In D. Tojib (Ed.), ANZMAC 2009: proceedings : sustainable management and marketing conference (pp. 1-8). Australia: ANZMAC.