Retailer e-business adoption: a decision-making framework

Geoffrey Lee, Ernest Jordan

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review


This paper synthesises the abundance of e-retailing literature to develop a Retailer Internet Adoption Framework that informs retail managers in their decision in the appropriate level of e-business adoption. Using a multiple case study of horticultural 'greenlife' retailers, the explanatory power of the proposed framework was examined. Findings suggest that the framework maybe an appropriate method to assess specific retail industry sectors to identify key drivers in e-retailing adoption. Future research directions are identified.
Original languageEnglish
Title of host publicationANZMAC 2006 Abstracts & programme
Subtitle of host publicationBrisbane, Queensland 4-6 December 2006 : advancing theory, maintaining relevance
Place of PublicationBrisbane, Qld.
PublisherQueensland University of Technology
Number of pages9
Publication statusPublished - 2006
EventAustralian and New Zealand Marketing Academy Conference (2006) - Brisbane
Duration: 4 Dec 20066 Dec 2006


ConferenceAustralian and New Zealand Marketing Academy Conference (2006)

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