Abstract
This paper synthesises the abundance of e-retailing literature to develop a Retailer Internet Adoption Framework that informs retail managers in their decision in the appropriate level of e-business adoption. Using a multiple case study of horticultural 'greenlife' retailers, the explanatory power of the proposed framework was examined. Findings suggest that the framework maybe an appropriate method to assess specific retail industry sectors to identify key drivers in e-retailing adoption. Future research directions are identified.
| Original language | English |
|---|---|
| Title of host publication | ANZMAC 2006 Abstracts & programme |
| Subtitle of host publication | Brisbane, Queensland 4-6 December 2006 : advancing theory, maintaining relevance |
| Place of Publication | Brisbane, Qld. |
| Publisher | Queensland University of Technology |
| Pages | 1-9 |
| Number of pages | 9 |
| Publication status | Published - 2006 |
| Event | Australian and New Zealand Marketing Academy Conference (2006) - Brisbane Duration: 4 Dec 2006 → 6 Dec 2006 |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference (2006) |
|---|---|
| City | Brisbane |
| Period | 4/12/06 → 6/12/06 |