With the percentage of people over 65 expected to double between 2001 and 2051, and with less than half of all households currently saving, understanding the triggers that cause an individual to adjust current spending or saving patterns and re-direct money towards saving for a post-working life is vital. Similarly determining if gender differences exist in pre-purchase decision-making for saving for retirement is invaluable for the development of marketing and communication campaigns to encourage consumers to save for retirement. Focus group research revealed that there are factors that do have a greater impact on consumer’s savings behaviour for retirement, whilst other factors are of less significance; significant gender differences were not found. Contributions of the research and recommendations for future research are discussed.
|Title of host publication||ANZMAC 2006 Abstracts and programme|
|Subtitle of host publication||advancing theory, maintaining relevance|
|Editors||Charles Patti, Judy Drennan|
|Place of Publication||Brisbane|
|Publisher||Queensland University of Technology|
|Number of pages||8|
|Publication status||Published - 2006|
|Event||Australian and New Zealand Marketing Academy Conference (2006) - Brisbane|
Duration: 4 Dec 2006 → 6 Dec 2006
|Conference||Australian and New Zealand Marketing Academy Conference (2006)|
|Period||4/12/06 → 6/12/06|
Rickwood, C. M., & White, L. (2006). Retirement: feast or famine? Factors associated with retirement planning. In C. Patti, & J. Drennan (Eds.), ANZMAC 2006 Abstracts and programme: advancing theory, maintaining relevance Brisbane: Queensland University of Technology.