Retirement: feast or famine? Factors associated with retirement planning

Catherine M. Rickwood, Lesley White

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review


With the percentage of people over 65 expected to double between 2001 and 2051, and with less than half of all households currently saving, understanding the triggers that cause an individual to adjust current spending or saving patterns and re-direct money towards saving for a post-working life is vital. Similarly determining if gender differences exist in pre-purchase decision-making for saving for retirement is invaluable for the development of marketing and communication campaigns to encourage consumers to save for retirement. Focus group research revealed that there are factors that do have a greater impact on consumer’s savings behaviour for retirement, whilst other factors are of less significance; significant gender differences were not found. Contributions of the research and recommendations for future research are discussed.
Original languageEnglish
Title of host publicationANZMAC 2006 Abstracts and programme
Subtitle of host publicationadvancing theory, maintaining relevance
EditorsCharles Patti, Judy Drennan
Place of PublicationBrisbane
PublisherQueensland University of Technology
Number of pages8
ISBN (Print)1741071593
Publication statusPublished - 2006
EventAustralian and New Zealand Marketing Academy Conference (2006) - Brisbane
Duration: 4 Dec 20066 Dec 2006


ConferenceAustralian and New Zealand Marketing Academy Conference (2006)


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