TY - JOUR
T1 - Revisiting the automaticity of phonetic symbolism effects
AU - Baxter, Stacey M.
AU - Kulczynski, Alicia
AU - Ilicic, Jasmina
PY - 2014/12/1
Y1 - 2014/12/1
N2 - This research extends our understanding of the automaticity of phonetic symbolism judgments for adults and children. Replicating Study 2 from Yorkston and Menon (2004), we demonstrate that phonetic-based inferences are automatic and relatively effortless for adults, but not for children. Phonetic symbolism effects have a developmental grounding, with initial phonetic-based judgments not present in younger children (6 to 9. years). Older children (10 to 13. years), however, demonstrate phonetic-based effects only when cognitive constraints are not imposed.
AB - This research extends our understanding of the automaticity of phonetic symbolism judgments for adults and children. Replicating Study 2 from Yorkston and Menon (2004), we demonstrate that phonetic-based inferences are automatic and relatively effortless for adults, but not for children. Phonetic symbolism effects have a developmental grounding, with initial phonetic-based judgments not present in younger children (6 to 9. years). Older children (10 to 13. years), however, demonstrate phonetic-based effects only when cognitive constraints are not imposed.
UR - http://www.scopus.com/inward/record.url?scp=84919494479&partnerID=8YFLogxK
U2 - 10.1016/j.ijresmar.2014.08.002
DO - 10.1016/j.ijresmar.2014.08.002
M3 - Article
AN - SCOPUS:84919494479
SN - 0167-8116
VL - 31
SP - 448
EP - 451
JO - International Journal of Research in Marketing
JF - International Journal of Research in Marketing
IS - 4
ER -