Abstract
This research extends our understanding of the automaticity of phonetic symbolism judgments for adults and children. Replicating Study 2 from Yorkston and Menon (2004), we demonstrate that phonetic-based inferences are automatic and relatively effortless for adults, but not for children. Phonetic symbolism effects have a developmental grounding, with initial phonetic-based judgments not present in younger children (6 to 9. years). Older children (10 to 13. years), however, demonstrate phonetic-based effects only when cognitive constraints are not imposed.
| Original language | English |
|---|---|
| Pages (from-to) | 448-451 |
| Number of pages | 4 |
| Journal | International Journal of Research in Marketing |
| Volume | 31 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 1 Dec 2014 |
| Externally published | Yes |
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