| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing Proceedings of the Annual Conference |
| Editors | C. Tynan |
| Place of Publication | UK |
| Publisher | Westburn |
| Pages | 1-28 |
| Number of pages | 28 |
| ISBN (Print) | 0853581142 |
| Publication status | Published - 2002 |
| Event | Academy of Marketing Annual Conference 2002 - Nottingham University, UK Duration: 2 Jul 2002 → 5 Jul 2002 |
Conference
| Conference | Academy of Marketing Annual Conference 2002 |
|---|---|
| City | Nottingham University, UK |
| Period | 2/07/02 → 5/07/02 |