ROI on CRM

Francis Buttle

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Academy of Marketing Proceedings of the Annual Conference
Editors	C. Tynan
Place of Publication	UK
Publisher	Westburn
Pages	1-28
Number of pages	28
ISBN (Print)	0853581142
Publication status	Published - 2002
Event	Academy of Marketing Annual Conference 2002 - Nottingham University, UK Duration: 2 Jul 2002 → 5 Jul 2002

Conference	Academy of Marketing Annual Conference 2002
City	Nottingham University, UK
Period	2/07/02 → 5/07/02

Cite this

@inproceedings{9372a75fa2a74b11aacd9c725f91fa24,

title = "ROI on CRM",

author = "Francis Buttle",

year = "2002",

language = "English",

isbn = "0853581142",

pages = "1--28",

editor = "C. Tynan",

booktitle = "Academy of Marketing Proceedings of the Annual Conference",

publisher = "Westburn",

note = "Academy of Marketing Annual Conference 2002 ; Conference date: 02-07-2002 Through 05-07-2002",

}