Original language | English |
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Title of host publication | Academy of Marketing Proceedings of the Annual Conference |
Editors | C. Tynan |
Place of Publication | UK |
Publisher | Westburn |
Pages | 1-28 |
Number of pages | 28 |
ISBN (Print) | 0853581142 |
Publication status | Published - 2002 |
Event | Academy of Marketing Annual Conference 2002 - Nottingham University, UK Duration: 2 Jul 2002 → 5 Jul 2002 |
Conference
Conference | Academy of Marketing Annual Conference 2002 |
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City | Nottingham University, UK |
Period | 2/07/02 → 5/07/02 |