ROI on CRM

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationAcademy of Marketing Proceedings of the Annual Conference
EditorsC. Tynan
Place of PublicationUK
PublisherWestburn
Pages1-28
Number of pages28
ISBN (Print)0853581142
Publication statusPublished - 2002
EventAcademy of Marketing Annual Conference 2002 - Nottingham University, UK
Duration: 2 Jul 20025 Jul 2002

Conference

ConferenceAcademy of Marketing Annual Conference 2002
CityNottingham University, UK
Period2/07/025/07/02

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