ROI on CRM: a customer-journey approach

Lawrence Ang, Francis A Buttle

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution

Original language	English
Title of host publication	Proceedings of the Inaugural Meeting of the IMP Group in Asia.
Editors	Peter J. Batt
Place of Publication	Perth
Publisher	IMP Group
Pages	1-20
Number of pages	20
Publication status	Published - 2002
Event	Culture and Collaboration in Distributed Networks - Perth Duration: 11 Dec 2002 → 13 Dec 2002

Conference	Culture and Collaboration in Distributed Networks
City	Perth
Period	11/12/02 → 13/12/02

Cite this

@inproceedings{5720dcc10bf4467fa5acf2e9cacd5930,

title = "ROI on CRM: a customer-journey approach",

author = "Lawrence Ang and Buttle, {Francis A}",

year = "2002",

language = "English",

pages = "1--20",

editor = "{Peter J. Batt}",

booktitle = "Proceedings of the Inaugural Meeting of the IMP Group in Asia.",

publisher = "IMP Group",

note = "Culture and Collaboration in Distributed Networks ; Conference date: 11-12-2002 Through 13-12-2002",

}