ROI on CRM

a customer-journey approach

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationProceedings of the Inaugural Meeting of the IMP Group in Asia.
Editors Peter J. Batt
Place of PublicationPerth
PublisherIMP Group
Pages1-20
Number of pages20
Publication statusPublished - 2002
EventCulture and Collaboration in Distributed Networks - Perth
Duration: 11 Dec 200213 Dec 2002

Conference

ConferenceCulture and Collaboration in Distributed Networks
CityPerth
Period11/12/0213/12/02

Cite this

Ang, L., & Buttle, F. A. (2002). ROI on CRM: a customer-journey approach. In Peter J. Batt (Ed.), Proceedings of the Inaugural Meeting of the IMP Group in Asia. (pp. 1-20). Perth: IMP Group.