@inproceedings{3cdbfe3bac7d449789ec73c8b1549ad6,
title = "ROI on CRM: managing value over the customer life-cycle",
author = "Francis Buttle and Lawrence Ang",
year = "2002",
language = "English",
pages = "661--667",
editor = "R Shaw and S. Adam and H McDonald",
booktitle = "Proceedings of the Australian and New Zealand Marketing Academy Conference",
publisher = "Australian and New Zealand Academy of Management",
address = "Australia",
note = "Australian and New Zealand Marketing Academy Conference (2002) ; Conference date: 02-12-2002 Through 04-12-2002",
}