ROI on CRM

managing value over the customer life-cycle

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy Conference
EditorsR Shaw, S. Adam, H McDonald
Place of PublicationGeelong, VIC
PublisherAustralian and New Zealand Academy of Management
Pages661-667
Number of pages7
Publication statusPublished - 2002
EventAustralian and New Zealand Marketing Academy Conference (2002) - Melbourne
Duration: 2 Dec 20024 Dec 2002

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2002)
CityMelbourne
Period2/12/024/12/02

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