Many Australian environmental non-government organisations (NGOs) have campaigned for greater political action and community awareness on human-induced climate change for almost two decades. Australian emissions are the highest per person in the world, yet the Government's response is heavily influenced by the economically-significant fossil fuel industry. NGO campaigners are sceptical of their campaigns' effectiveness. This paper presents three methods for evaluating the effectiveness of NGO climate change campaigns: Moyer's Movement Action Plan, Schumaker's Assessment of Political Effectiveness, and a document analysis of the influence of NGO submissions to climate policy processes. Evaluation is critical for NGO campaigns to improve their effectiveness, and evaluation criteria and methods should ideally be designed in parallel with the campaign strategy. Using these evaluation methods, it is evident that Australian NGO campaigns on climate change have been effective.
|Number of pages||21|
|Journal||Australian Journal of Social Issues|
|Publication status||Published - Mar 2008|
- Climate change
- Environmental non-government organisations (NGOs)