Routes to party choice

Most conventional accounts of voting behaviour fit single models to the entire electorate, implicitly assuming that all voters respond to the same sets of influences, and do so in similar ways. However, a growing body of research suggests that this approach may be misleading, and that distinct groups of voters approach politics, and the electoral decision, from different perspectives. The paper takes a disaggregated look at voting in the 1997 British General Election, dividing voters into different groups according to their formal educational qualifications. Results suggest that different groups of voters respond to different stimuli, depending on their education, and on the party they are voting for.