Original language | English |
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Title of host publication | Advances in marketing |
Subtitle of host publication | linking organizations and customers : proceedings of the Annual Meeting of the Society for Marketing Advances |
Editors | William J. Kehoe, Linda K. Whitten |
Place of Publication | Nashville, USA |
Publisher | Society for Marketing Advances |
ISBN (Print) | 9780967605975 |
Publication status | Published - 2006 |
Externally published | Yes |
Event | Society for Marketing Advances Meeting - Nashville, TN Duration: 1 Nov 2006 → 4 Nov 2006 |
Conference
Conference | Society for Marketing Advances Meeting |
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City | Nashville, TN |
Period | 1/11/06 → 4/11/06 |