| Original language | English |
|---|---|
| Title of host publication | Advances in marketing |
| Subtitle of host publication | linking organizations and customers : proceedings of the Annual Meeting of the Society for Marketing Advances |
| Editors | William J. Kehoe, Linda K. Whitten |
| Place of Publication | Nashville, USA |
| Publisher | Society for Marketing Advances |
| ISBN (Print) | 9780967605975 |
| Publication status | Published - 2006 |
| Externally published | Yes |
| Event | Society for Marketing Advances Meeting - Nashville, TN Duration: 1 Nov 2006 → 4 Nov 2006 |
Conference
| Conference | Society for Marketing Advances Meeting |
|---|---|
| City | Nashville, TN |
| Period | 1/11/06 → 4/11/06 |
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