Scenario development for an evolving health insurance industry in rural India: INPUT for business model innovation

Tobias Gnatzy, Roger Moser

Research output: Contribution to journalArticlepeer-review

25 Citations (Scopus)

Abstract

The article discusses the use of Delphi-based scenarios for the development of business model innovations in emerging markets. Motivated by insights from information processing and institutional theory we present a scenario development process combining a PEST (political, economic, socio-cultural, and technological) and a stakeholder approach. We exemplify its use for the evolving health insurance market in rural India and present how our approach can be used to study possible future developments relevant for business model innovations. Key insights are that NGOs might play a crucial role along with the regulatory support of the Government of India and significant advances in mobile payment technologies.
Original languageEnglish
Pages (from-to)688-699
Number of pages12
JournalTechnological Forecasting and Social Change
Volume79
Issue number4
DOIs
Publication statusPublished - 1 May 2012
Externally publishedYes

Keywords

  • Scenario development
  • Strategic analysis
  • Delphi
  • Rural India
  • Health insurance
  • Expert judgement
  • Business model innovation

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