Seeds of strategic thinking: the foundations of insightful strategy

Massimo Garbuio, Nidthida Lin, Philipp Fuhrig

Research output: Book/ReportBook


As competition intensifies and technology opens up endless possibilities, strategy remains an enduring edge. In any organisation, the voice of the strategist must be heard to take effective and decisive action. And the seeds of that voice lies in insightful strategic thinking: the ability to see the full picture and distill it into clear and sometimes untrodden paths.

But strategy as a field itself seems infinitely vast. Over decades, the field has been built from contributions in management, engineering, psychology, behavioural science and much more. And it's not stopping - as the nature of business evolves, so too does strategy. There is much to grasp. And not much time to act.

In this short book, the authors take you through foundational perspectives in strategy - from core economic concepts and key strategic questions to ask in any situation to new developments at the forefront of the field. Most importantly, they share how you might apply these seeds of knowledge to the very real challenges facing you today.
Original languageEnglish
Place of PublicationSeattle, United State
PublisherDigital distribution via iTunes, Amazon and Bandcamp
Number of pages98
Publication statusPublished - 15 Jun 2020


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