Segmenting financial services markets for customer relationships: A portfolio-based approach

Segmenting financial services markets for customer relationships

Gregory Elliott, William Glynn

Research output: Contribution to journal › Article

14 Citations (Scopus)

@article{4dc85d498a014a9ea6c1b9754b71c014,

title = "Segmenting financial services markets for customer relationships: A portfolio-based approach",

author = "Gregory Elliott and William Glynn",

year = "1998",

month = "7",

language = "English",

volume = "18",

pages = "38--53",

journal = "The Service Industries Journal",

issn = "0264-2069",

publisher = "Taylor & Francis",

number = "3",

}

TY - JOUR

T1 - Segmenting financial services markets for customer relationships

T2 - A portfolio-based approach

AU - Elliott, Gregory

AU - Glynn, William

PY - 1998/7

Y1 - 1998/7

UR - http://www.scopus.com/inward/record.url?scp=0008836607&partnerID=8YFLogxK

M3 - Article

VL - 18

SP - 38

EP - 53

JO - The Service Industries Journal

JF - The Service Industries Journal

SN - 0264-2069

IS - 3

ER -