Segmenting Industrial Buyers by Loyalty and Value

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution

Original language	English
Title of host publication	17th IMP Conference
Editors	Hakan Hakansson, C Solberg, L Huemer, L Steigum
Place of Publication	Oslo, Norway
Publisher	Norwegian School of Management
Pages	1-21
Number of pages	21
Publication status	Published - 2001
Event	17th Annual IMP Conference - Oslo, Norway Duration: 9 Sep 2001 → 11 Sep 2001

Cite this

Elliott, G., & Ang, L. (2001). Segmenting Industrial Buyers by Loyalty and Value. In H. Hakansson, C. Solberg, L. Huemer, & L. Steigum (Eds.), 17th IMP Conference (pp. 1-21). Oslo, Norway: Norwegian School of Management.

@inproceedings{1741c61356ba4f95a4e54d99a2d0026a,

title = "Segmenting Industrial Buyers by Loyalty and Value",

author = "Greg Elliott and Lawrence Ang",

year = "2001",

language = "English",

pages = "1--21",

editor = "Hakan Hakansson and C Solberg and L Huemer and L Steigum",

booktitle = "17th IMP Conference",

publisher = "Norwegian School of Management",

}