Segmenting Industrial Buyers by Loyalty and Value

Greg Elliott, Lawrence Ang

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publication17th IMP Conference
EditorsHakan Hakansson, C Solberg, L Huemer, L Steigum
Place of PublicationOslo, Norway
PublisherNorwegian School of Management
Pages1-21
Number of pages21
Publication statusPublished - 2001
Event17th Annual IMP Conference - Oslo, Norway
Duration: 9 Sep 200111 Sep 2001

Conference

Conference17th Annual IMP Conference
CityOslo, Norway
Period9/09/0111/09/01

Cite this

Elliott, G., & Ang, L. (2001). Segmenting Industrial Buyers by Loyalty and Value. In H. Hakansson, C. Solberg, L. Huemer, & L. Steigum (Eds.), 17th IMP Conference (pp. 1-21). Oslo, Norway: Norwegian School of Management.