Segmenting Industrial Buyers by Loyalty and Value

Greg Elliott, Lawrence Ang

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publication17th IMP Conference
EditorsHakan Hakansson, C Solberg, L Huemer, L Steigum
Place of PublicationOslo, Norway
PublisherNorwegian School of Management
Number of pages21
Publication statusPublished - 2001
Event17th Annual IMP Conference - Oslo, Norway
Duration: 9 Sep 200111 Sep 2001


Conference17th Annual IMP Conference
CityOslo, Norway

Cite this