Selection criteria for key account status

Venkat Yanamandram, Lesley White

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Australian and New Zealand Marketing Academy Conference Proceedings
Editors	R Shaw, S. Adam, H McDonald
Place of Publication	Melbourne
Publisher	ANZMAC
Pages	391-397
Number of pages	7
Publication status	Published - 2002
Event	Australian and New Zealand Marketing Academy Conference (2002) - Melbourne Duration: 2 Dec 2002 → 4 Dec 2002

Conference	Australian and New Zealand Marketing Academy Conference (2002)
City	Melbourne
Period	2/12/02 → 4/12/02

Cite this

@inproceedings{89d8f43cbb9e434e94b162f28853b7bb,

title = "Selection criteria for key account status",

author = "Venkat Yanamandram and Lesley White",

year = "2002",

language = "English",

pages = "391--397",

editor = "R Shaw and S. Adam and H McDonald",

booktitle = "Australian and New Zealand Marketing Academy Conference Proceedings",

publisher = "ANZMAC",

note = "Australian and New Zealand Marketing Academy Conference (2002) ; Conference date: 02-12-2002 Through 04-12-2002",

}

TY - GEN

T1 - Selection criteria for key account status

AU - Yanamandram, Venkat

AU - White, Lesley

PY - 2002

Y1 - 2002

M3 - Conference proceeding contribution

SP - 391

EP - 397

BT - Australian and New Zealand Marketing Academy Conference Proceedings

A2 - Shaw, R

A2 - Adam, S.

A2 - McDonald, H

PB - ANZMAC

CY - Melbourne

T2 - Australian and New Zealand Marketing Academy Conference (2002)

Y2 - 2 December 2002 through 4 December 2002

ER -