This experiment indexed the impact of hypnotic identity delusion on information processing. During hypnosis, high and low hypnotizable participants received a suggestion to become a same-sex friend (with opposite personality characteristics) and listened to a structured story about two characters with opposite personality characteristics. Importantly, half the participants encoded the story before the delusion suggestion and retrieved it after the suggestion, and half encoded the story after the delusion suggestion and retrieved it after cancellation. The majority of highs, but few lows, passed the suggestion and reported a compelling delusion experience. Of particular interest is that whereas lows' processing of the story was not infl uenced by the delusion suggestion or the time of encoding and retrieval (they recalled more than highs overall, identifi ed with the story character consistent with their actual identity, and showed no selectivity in recall), highs' processing was infl uenced both by their delusional experience and the time of encoding and retrieval. Highs who encoded the story after the delusion suggestion identifi ed with the character consistent with their suggested identity and retrieved more information about this character. In discussing these fi ndings we consider the role of encoding vs. retrieval processes, the impact of current conceptions of self on information processing, and the relevance of this work to memory and clinical delusions.