Self-regulation and heuristics in entrepreneurial opportunity selection and exploitation

Peter Bryant

Research output: Contribution to conferenceAbstract


Cognition plays a major role in the use of heuristics by entrepreneurs in selecting and exploiting new opportunities. This paper reports a mixed methods study that explored the role of social cognitive self-regulation in those processes. Based upon measures of two existing self-regulatory constructs regulatory pride and self-efficacy entrepreneurs appeared heterogeneous in terms of their self-regulatory characteristics, and different as a group from other kinds of managers. When analyzed in combination with interview data, those patterns of self-regulation were strongly related to the use of specific heuristics in opportunity selection and exploitation, and to the management of heuristic bias.
Original languageEnglish
Publication statusPublished - 2006
EventAcademy of Management Annual Meeting (66th : 2006) - Atlanta, Georgia
Duration: 11 Aug 200616 Aug 2006


ConferenceAcademy of Management Annual Meeting (66th : 2006)
CityAtlanta, Georgia


  • opportunity evaluation
  • entrepreneurial cognition
  • entrepreneurial individual characteristics


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