Self-regulation and moral awareness among entrepreneurs

Peter Bryant*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

108 Citations (Scopus)


Moral awareness underpins moral reasoning and ethical decision making. This mixed methods study investigates a critical feature of these phenomena among entrepreneurs, namely the influence of social cognitive self-regulation on moral awareness. Results suggest that entrepreneurs with stronger self-regulatory characteristics are more morally aware and relate such awareness to maintaining personal integrity and building inter-personal trust. In contrast, entrepreneurs with weaker self-regulatory characteristics appear less morally aware overall, and focus primarily on moral issues relating to failure and loss. I conclude the paper by discussing the implications for future research and practice.

Original languageEnglish
Pages (from-to)505-518
Number of pages14
JournalJournal of Business Venturing
Issue number5
Publication statusPublished - Sept 2009


  • Decision making
  • Moral awareness
  • Self-regulation
  • Social cognition


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