Selling Services: A Contingency Model

Selling Services

^*Corresponding author for this work

Research output: Contribution to journal › Article

4 Citations (Scopus)

Original language	English
Pages (from-to)	36-48
Number of pages	13
Journal	Journal of Services Marketing
Volume	7
Issue number	3
DOIs	https://doi.org/10.1108/08876049310044565
Publication status	Published - 1993
Externally published	Yes

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