Selling Services

A Contingency Model

Francis A. Buttle*

*Corresponding author for this work

Research output: Contribution to journalArticle

4 Citations (Scopus)
Original languageEnglish
Pages (from-to)36-48
Number of pages13
JournalJournal of Services Marketing
Volume7
Issue number3
DOIs
Publication statusPublished - 1993
Externally publishedYes

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