Sense of humor and advertising: a funny thing happened on the way to the model…

Carolyn Costley, Scott Koslow, Graeme Galloway

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)225-226
Number of pages2
JournalAdvances in Consumer Research
Volume29
Publication statusPublished - 2002
Externally publishedYes

Cite this