Service Delivery and Consumer Emotion in Retail Cafe Service

Wynde Mason, Lawrence Ang

Research output: Contribution to conferencePaper

Original languageEnglish
Number of pages14
Publication statusPublished - 2008
Event2008 Global Marketing Conference - Jiao Tong University Shanghai
Duration: 20 Mar 200823 Mar 2008

Conference

Conference2008 Global Marketing Conference
CityJiao Tong University Shanghai
Period20/03/0823/03/08

Keywords

  • Consumers' Consumption Experiences
  • Service delivery factors
  • Consumer emotions
  • Retail Cafe' sector
  • Australia

Cite this

Mason, W., & Ang, L. (2008). Service Delivery and Consumer Emotion in Retail Cafe Service. Paper presented at 2008 Global Marketing Conference, Jiao Tong University Shanghai, .