Service Delivery and Consumer Emotion in Retail Cafe Service

Research output: Contribution to conference › Paper

Original language	English
Number of pages	14
Publication status	Published - 2008
Event	2008 Global Marketing Conference - Jiao Tong University Shanghai Duration: 20 Mar 2008 → 23 Mar 2008

Conference	2008 Global Marketing Conference
City	Jiao Tong University Shanghai
Period	20/03/08 → 23/03/08

Keywords

@conference{492da2a9ca164605a3001f51083a2828,

title = "Service Delivery and Consumer Emotion in Retail Cafe Service",

keywords = "Consumers' Consumption Experiences, Service delivery factors, Consumer emotions, Retail Cafe' sector, Australia",

author = "Wynde Mason and Lawrence Ang",

year = "2008",

language = "English",

note = "2008 Global Marketing Conference ; Conference date: 20-03-2008 Through 23-03-2008",

}