Services marketing

William Chitty, Andrew Hughes, Steven D'Alessandro

Research output: Book/ReportBook

Abstract

Services Marketing sequentially examines the various services marketing concepts, allowing students to develop conceptual frameworks that will enable to them to critically analyse the marketing activities of selected service organisations, and be able to develop strategies to apply those concepts.
Original languageEnglish
Place of PublicationSouth Melbourne, Vic.
PublisherOxford University Press
Number of pages293
ISBN (Print)9780195572315
Publication statusPublished - 2012

Keywords

  • Service industries--Marketing--Textbook
  • Service industries--Management--Textbook
  • Customer services--Management--Textbook

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