Services Marketing sequentially examines the various services marketing concepts, allowing students to develop conceptual frameworks that will enable to them to critically analyse the marketing activities of selected service organisations, and be able to develop strategies to apply those concepts.
|Place of Publication||South Melbourne, Vic.|
|Publisher||Oxford University Press|
|Number of pages||293|
|Publication status||Published - 2012|
- Service industries--Marketing--Textbook
- Service industries--Management--Textbook
- Customer services--Management--Textbook