| Original language | English |
|---|---|
| Place of Publication | Australia |
| Publisher | Cengage Learning |
| Number of pages | 490 |
| Edition | 1st. Asia-Pacific |
| ISBN (Print) | 9780170135207 |
| Publication status | Published - 2010 |
Services marketing: concepts, strategies and cases
K. Douglas Hoffman, John E. G. Bateson, Gregory Elliott, Dawn Birch
Research output: Book/Report › Textbook