Sharing experienscape, reflexivity, & re-engagement: A cross-cultural study

What prompts customers to reflect on and re-engage with a sharing service after their initial experience? While the concept of experienscape elucidates hospitality service environments shaping customer experiences, how it operates across cultures or drives continued engagement in the sharing economy remains unclear. This study reconceptualizes experienscape as the sharing experienscape—a universally measurable construct—and investigates how its dimensions foster reflexivity and re-engagement across universalistic and particularistic cultures. Using three mixed-method studies, the findings reveal a single sharing-economy encounter does more than satisfy—it teaches. Yet this learning is culturally contingent: for universalistic customers, utilitarian and hedonic dimensions stimulate reflection on functionality and replicability; for particularistic customers, social and hedonic dimensions elicit reflection on interpersonal connection and authenticity. The sharing experienscape thus transforms experiences into culturally-grounded patterns of future engagement. The study advances the hospitality literature by positioning re-engagement as a culturally contingent, reflexive process in the global sharing economy.