Abstract
This paper reports a multiple case study of heuristics in entrepreneurial opportunity recognition. I interviewed thirty founder-mangers about opportunity recognition, their related decision-making processes, and other factors. I then performed qualitative analysis of the interviews using thematic coding and cross-case analysis. The results show that entrepreneurs use simple heuristics to make effective judgements about new opportunities. The results also suggest that, contrary to much of the literature on heuristics in decision-making, the simple heuristics used by entrepreneurs in opportunity recognition are not inherently prone to extreme bias or cognitive error. I discuss the implications for future research.
| Original language | English |
|---|---|
| Title of host publication | Australian and New Zealand Academy of Management Conference |
| Place of Publication | Canberra |
| Publisher | Australian and New Zealand Academy of Management |
| Pages | 1-10 |
| Number of pages | 10 |
| ISBN (Print) | 9781740882453 |
| Publication status | Published - 2005 |
| Event | Australian and New Zealand Academy of Management Conference (19th : 2005) - Canberra, Australia Duration: 7 Dec 2005 → 10 Dec 2005 |
Conference
| Conference | Australian and New Zealand Academy of Management Conference (19th : 2005) |
|---|---|
| Country/Territory | Australia |
| City | Canberra |
| Period | 7/12/05 → 10/12/05 |
Keywords
- Entrepreneurship
- Opportunity Recognition
- Heuristics
- Decision-Making