Smokers and beer drinkers: Values and consumer susceptibility to interpersonal influence

Fredric Kropp*, Anne M. Lavack, Stephen J S Holden

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

37 Citations (Scopus)

Abstract

Examines the personal values of college-age smokers and beer drinkers, as well as their susceptibility to interpersonal influence. Findings suggest that, compared to non-smokers, smokers are less likely to place importance on the values of security, being well respected, and having a sense of belonging. When compared to non-beer drinkers, college students who are beer drinkers are more likely to place importance on the value of excitement, and are less likely to place importance on the value of security. Smokers are less susceptible to interpersonal influence than non-smokers, but there are no differences in susceptibility to interpersonal influence between beer drinkers and non-beer drinkers. Values and susceptibility to interpersonal influence can play a useful role as descriptors, and possibly as predictors, of drinking and smoking behavior.

Original languageEnglish
Pages (from-to)536-557
Number of pages22
JournalJournal of Consumer Marketing
Volume16
Issue number6
DOIs
Publication statusPublished - 1999
Externally publishedYes

Keywords

  • Alcoholic drinks
  • Consumer behaviour
  • Influence
  • Interpersonal communications
  • Smoking
  • Values

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