Social construction of McDonald's: context, intertextuality and ideology

Joanne Jung-wook Hong

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationGlobalization, discourse, media
    Subtitle of host publicationin a critical perspective = Globalisierung, diskurse, medien : eine kritische perspektive
    EditorsAnna Duszak, Juliane House, Łukasz Kumięga
    Place of PublicationWarsaw, Poland
    PublisherWarsaw University Press
    Number of pages23
    ISBN (Print)9788323507604
    Publication statusPublished - 2010

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