Social marketing: the state of play and brokering the way forward

Ross Gordon*, Rebekah Russell-Bennett, R. Craig Lefebvre

*Corresponding author for this work

Research output: Contribution to journalEditorialpeer-review

25 Citations (Scopus)
Original languageEnglish
Pages (from-to)1059-1082
Number of pages24
JournalJournal of Marketing Management
Volume32
Issue number11-12
DOIs
Publication statusPublished - Sep 2016

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