Social media adoption and use by Australian capital city local governments

Wayne Williamson*, Kristian Ruming

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Citations (Scopus)

Abstract

This chapter explores social media adoption and use by Australian capital city local governments. Despite digital communication with the community being an integral part of modern local government functions, the types of digital communication being used are not commonly monitored or analyzed in the Australian context. This chapter provides an investigation of the types of social media being employed by local governments and a sentiment analysis of Twitter accounts from a sample of local governments in Sydney. The results suggest that social media is being used in a variety of forms according to the size and function of the local governments and is infl uenced by the level of Twitter activity undertaken by the mayor.

Original languageEnglish
Title of host publicationSocial Media and Local Governments
Subtitle of host publicationTheory and Practice
EditorsMehmet Zahid Sobaci
Place of PublicationCham, Switzerland
PublisherSpringer, Springer Nature
Pages113-132
Number of pages20
ISBN (Electronic)9783319177229
ISBN (Print)9783319177212
DOIs
Publication statusPublished - 2016

Publication series

NamePublic Administration and Information Technology
PublisherSpringer
Volume15
ISSN (Electronic)2512-1812

Keywords

  • Adoption rate
  • Capital city
  • Local government
  • Sentiment analysis
  • Social medium

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