Social media adoption and use by Australian capital city local governments

Wayne Williamson*, Kristian Ruming

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    4 Citations (Scopus)

    Abstract

    This chapter explores social media adoption and use by Australian capital city local governments. Despite digital communication with the community being an integral part of modern local government functions, the types of digital communication being used are not commonly monitored or analyzed in the Australian context. This chapter provides an investigation of the types of social media being employed by local governments and a sentiment analysis of Twitter accounts from a sample of local governments in Sydney. The results suggest that social media is being used in a variety of forms according to the size and function of the local governments and is infl uenced by the level of Twitter activity undertaken by the mayor.

    Original languageEnglish
    Title of host publicationSocial Media and Local Governments
    Subtitle of host publicationTheory and Practice
    EditorsMehmet Zahid Sobaci
    Place of PublicationCham, Switzerland
    PublisherSpringer, Springer Nature
    Pages113-132
    Number of pages20
    ISBN (Electronic)9783319177229
    ISBN (Print)9783319177212
    DOIs
    Publication statusPublished - 2016

    Publication series

    NamePublic Administration and Information Technology
    PublisherSpringer
    Volume15
    ISSN (Electronic)2512-1812

    Keywords

    • Adoption rate
    • Capital city
    • Local government
    • Sentiment analysis
    • Social medium

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