Social media adoption framework for aged care service providers in Australia

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

3 Citations (Scopus)

Abstract

The aged care sector has been a late adopter of social media platforms for communicating, collaborating, marketing and creating brand awareness. There is little research that examines the adoption of social media by aged care service providers for these purposes. This paper reviews the status of social media adoption in the Australian aged care industry, to understand in what ways social media can serve older people's needs, and to develop recommendations for aged-care service providers to adopt social media applications to empower older people. Through a review of the literature and interviews with Australian experts, this paper suggests aged care providers use a three-phase framework when adopting social media in the aged care sector. The first phase is to adopt a popular public social media platform such as Facebook followed by Instagram and Twitter. The second phase supports interaction by encouraging posts and feedback by locally hosted member forums. The third phase is the adoption of specialised social applications for closed groups and specific functions. The paper concludes with a discussion on the implications of the framework and proposes directions for future research.

Original languageEnglish
Title of host publicationICRIIS 2017 : 5th International Conference on Research and Innovation in Information Systems
Subtitle of host publicationSocial Transformation through Data Science
Place of PublicationPiscataway, NJ
PublisherInstitute of Electrical and Electronics Engineers (IEEE)
Pages1-6
Number of pages6
ISBN (Electronic)9781509030354
ISBN (Print)9781509030361
DOIs
Publication statusPublished - 3 Aug 2017
Event5th International Conference on Research and Innovation in Information Systems, ICRIIS 2017 - Langkawi, Kedah, Malaysia
Duration: 16 Jul 201717 Jul 2017

Conference

Conference5th International Conference on Research and Innovation in Information Systems, ICRIIS 2017
CountryMalaysia
CityLangkawi, Kedah
Period16/07/1717/07/17

Keywords

  • Aged care services
  • Older people
  • Social media adoption

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  • Cite this

    Abedin, B., Erfani, S., & Blount, Y. (2017). Social media adoption framework for aged care service providers in Australia. In ICRIIS 2017 : 5th International Conference on Research and Innovation in Information Systems: Social Transformation through Data Science (pp. 1-6). Piscataway, NJ: Institute of Electrical and Electronics Engineers (IEEE). https://doi.org/10.1109/ICRIIS.2017.8002485