Social media followers as music fans: Analysis of a music poll event

Paul Crosby; Liam J A Lenten; Jordi McKenzie

doi:10.1016/j.econlet.2018.04.024

Social media followers as music fans: Analysis of a music poll event

Paul Crosby, Liam J A Lenten, Jordi McKenzie

Department of Economics

Research output: Contribution to journal › Article › peer-review

6 Citations (Scopus)

Abstract

This study examines how success in an online music poll affects artists’ social media followers. On average, being voted into this poll increases artists’ followers by approximately double that of the control group. Furthermore, this increase is positively related to poll rank and less-established artists benefit relatively more from this success.

Original language	English
Pages (from-to)	85-89
Number of pages	5
Journal	Economics letters
Volume	168
Early online date	2018
DOIs	https://doi.org/10.1016/j.econlet.2018.04.024
Publication status	Published - 2018

Keywords

Social media
Music polls
Fans

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10.1016/j.econlet.2018.04.024

Cite this

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title = "Social media followers as music fans: Analysis of a music poll event",

abstract = "This study examines how success in an online music poll affects artists{\textquoteright} social media followers. On average, being voted into this poll increases artists{\textquoteright} followers by approximately double that of the control group. Furthermore, this increase is positively related to poll rank and less-established artists benefit relatively more from this success.",

keywords = "Social media, Music polls, Fans",

author = "Paul Crosby and Lenten, {Liam J A} and Jordi McKenzie",

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AU - Lenten, Liam J A

AU - McKenzie, Jordi

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AB - This study examines how success in an online music poll affects artists’ social media followers. On average, being voted into this poll increases artists’ followers by approximately double that of the control group. Furthermore, this increase is positively related to poll rank and less-established artists benefit relatively more from this success.

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KW - Music polls

KW - Fans

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DO - 10.1016/j.econlet.2018.04.024

M3 - Article

SN - 1873-7374

VL - 168

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JO - Economics letters

JF - Economics letters

ER -

Social media followers as music fans: Analysis of a music poll event

Abstract

Keywords

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