Social media followers as music fans: Analysis of a music poll event

Paul Crosby, Liam J A Lenten, Jordi McKenzie

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

This study examines how success in an online music poll affects artists’ social media followers. On average, being voted into this poll increases artists’ followers by approximately double that of the control group. Furthermore, this increase is positively related to poll rank and less-established artists benefit relatively more from this success.
Original languageEnglish
Pages (from-to)85-89
Number of pages5
JournalEconomics letters
Volume168
Early online date2018
DOIs
Publication statusPublished - 2018

Keywords

  • Social media
  • Music polls
  • Fans

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