Social media followers as music fans

Analysis of a music poll event

Paul Crosby, Liam J A Lenten, Jordi McKenzie

Research output: Contribution to journalArticle

1 Citation (Scopus)


This study examines how success in an online music poll affects artists’ social media followers. On average, being voted into this poll increases artists’ followers by approximately double that of the control group. Furthermore, this increase is positively related to poll rank and less-established artists benefit relatively more from this success.
Original languageEnglish
Pages (from-to)85-89
Number of pages5
JournalEconomics letters
Early online date2018
Publication statusPublished - 2018


  • Social media
  • Music polls
  • Fans

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