Social media in the workplace: Key drivers for inclusive innovation

Chadi Aoun, Savanid Nui Vatanasakdakul

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

9 Citations (Scopus)

Abstract

The recent decade has witnessed a mass proliferation of information systems enabled, community-based, social networking. Such proliferation has contributed to seismic social and political movements around the globe, but is yet to make a noticeable imprint in business organisations. While many researchers and practitioners have advocated the transition of social media to the organisational sphere, the actuality of this transition is still deficient, necessitating thorough investigation. Consequently, this study addresses this pressing issue by first, presenting a vantage point on the theoretical and practical underpinnings of social media and the revolutionising role they stand to play in organisations. An empirical case study is then presented highlighting the actual diffusion and utilisation of social media in a regional branch of a global consultancy and audit firm. The findings hold important implications as they identify key drivers contributing to the successful diffusion of social media in organisations, and their corresponding utilisation for enabling an inclusive and innovative environment in the workplace.

Original languageEnglish
Title of host publication18th Americas Conference on Information Systems 2012, AMCIS 2012
Place of PublicationUSA
PublisherAssociation for Information Systems
Pages2013-2019
Number of pages7
Volume3
ISBN (Print)9781622768271
Publication statusPublished - 2012
Event18th Americas Conference on Information Systems 2012, AMCIS 2012 - Seattle, WA, United States
Duration: 9 Aug 201212 Aug 2012

Other

Other18th Americas Conference on Information Systems 2012, AMCIS 2012
Country/TerritoryUnited States
CitySeattle, WA
Period9/08/1212/08/12

Keywords

  • Collaboration
  • Diffusion and utilisation
  • Inclusive environment
  • Innovation
  • Social media
  • Workplace

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