Social media politics

the experience of Taiwanese politicians

Luc Chia-Shin Lin

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution


Since their successful use in Barack Obama’s 2008 US presidential campaign, social media such as Facebook and Twitter have become major political tools in Taiwan and elsewhere. This research uses a case-study approach to investigate why social media such as Plurk are so attractive to Taiwanese politicians. It finds that social media help politicians to establish alternative support networks that enable them to effectively disseminate information and to be more visible in the mass media. However, politicians have to surrender some control in order to obtain these benefits from social media, due to their Web 2.0 characteristics. In politicians’ use of social media, there is an interplay between top-down and bottom-up power structures.
Original languageEnglish
Title of host publicationProceeding of the Fifth Annual PhD Student Conference in Journalism and Communication Studies
Place of PublicationBeijing, China
PublisherCommunication University of China,
Number of pages15
Publication statusPublished - 2011
EventAnnual PhD Student Conference in Journalism and Communication Studies (5th : 2011) - Beijing, China
Duration: 17 Dec 201118 Dec 2011


ConferenceAnnual PhD Student Conference in Journalism and Communication Studies (5th : 2011)
CityBeijing, China


  • social media
  • political communication
  • network
  • Plurk
  • microblog

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