This paper describes a pilot study designed to explore social media practices in a small cross-industry sample of co-operatives. The initial insights presented here, although limited, do illustrate the importance of this research and set the foundations for a more comprehensive research study currently in progress.
|Title of host publication||Cooperative enterprises in Australia and Italy|
|Subtitle of host publication||comparative analysis and theoretical insights|
|Editors||Anthony Jensen, Greg Patmore, Ermanno Tortia|
|Place of Publication||Firenze, Italy|
|Publisher||Firenze University Press|
|Number of pages||14|
|Publication status||Published - 2015|