Social media use in Australian co-operatives: current applications and future opportunities

O. Marjanovic, P. Hallikainen, N. Balnave, G. Patmore, Y. Rittau

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This paper describes a pilot study designed to explore social media practices in a small cross-industry sample of co-operatives. The initial insights presented here, although limited, do illustrate the importance of this research and set the foundations for a more comprehensive research study currently in progress.
Original languageEnglish
Title of host publicationCooperative enterprises in Australia and Italy
Subtitle of host publicationcomparative analysis and theoretical insights
EditorsAnthony Jensen, Greg Patmore, Ermanno Tortia
Place of PublicationFirenze, Italy
PublisherFirenze University Press
Pages231-244
Number of pages14
ISBN (Print)9788866558682
Publication statusPublished - 2015

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