Social structures, isomorphic pressures, and B2B utilisation in the Thai tourism industry

Savanid Vatanasakdakul*, Chadi Aoun

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

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Abstract

This study aims to develop and test a theoretical model to investigate how Thai firms use B2B technology for interorganisational collaboration and productivity. We apply the institutional theory to investigate factors affecting firms' B2B technology utilisation and performance in the Thai tourism industry. This study posits that mimetic, coercive and normative pressures may influence B2B technology utilization and performance. Survey-based research was carried out to test this model. Following questionnaire development, pretest, and a pilot study, data were collected from firms that have adopted B2B technology in the Thai tourism industry. The Partial Least Squares method was used for data analysis. Results show that normative and coercive pressures had a significant influence on firms' utilisation of B2B technology, while only normative pressure had a significant influence on performance.

Original languageEnglish
Title of host publicationProceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS
EditorsRalph H. Sprague
Place of PublicationPiscataway, N.J.
PublisherInstitute of Electrical and Electronics Engineers (IEEE)
Pages1-10
Number of pages10
ISBN (Print)9780769534503
DOIs
Publication statusPublished - 2009
Event42nd Annual Hawaii International Conference on System Sciences, HICSS - Waikoloa, HI, United States
Duration: 5 Jan 20099 Jan 2009

Other

Other42nd Annual Hawaii International Conference on System Sciences, HICSS
CountryUnited States
CityWaikoloa, HI
Period5/01/099/01/09

Bibliographical note

Copyright 2009 IEEE. Reprinted from Proceedings of the 42nd Annual Hawaiʻi International Conference on System Sciences : 5-8 January, 2009, Waikoloa, Big Island, Hawaii : abstracts and CD-ROM of full papers. This material is posted here with permission of the IEEE. Such permission of the IEEE does not in any way imply IEEE endorsement of any of Macquarie University’s products or services. Internal or personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution must be obtained from the IEEE by writing to pubs-permissions@ieee.org. By choosing to view this document, you agree to all provisions of the copyright laws protecting it.

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