TY - GEN
T1 - Social structures, isomorphic pressures, and B2B utilisation in the Thai tourism industry
AU - Vatanasakdakul, Savanid
AU - Aoun, Chadi
N1 - Copyright 2009 IEEE. Reprinted from Proceedings of the 42nd Annual Hawaiʻi International Conference on System Sciences : 5-8 January, 2009, Waikoloa, Big Island, Hawaii : abstracts and CD-ROM of full papers. This material is posted here with permission of the IEEE. Such permission of the IEEE does not in any way imply IEEE endorsement of any of Macquarie University’s products or services. Internal or personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution must be obtained from the IEEE by writing to [email protected]. By choosing to view this document, you agree to all provisions of the copyright laws protecting it.
PY - 2009
Y1 - 2009
N2 - This study aims to develop and test a theoretical model to investigate how Thai firms use B2B technology for interorganisational collaboration and productivity. We apply the institutional theory to investigate factors affecting firms' B2B technology utilisation and performance in the Thai tourism industry. This study posits that mimetic, coercive and normative pressures may influence B2B technology utilization and performance. Survey-based research was carried out to test this model. Following questionnaire development, pretest, and a pilot study, data were collected from firms that have adopted B2B technology in the Thai tourism industry. The Partial Least Squares method was used for data analysis. Results show that normative and coercive pressures had a significant influence on firms' utilisation of B2B technology, while only normative pressure had a significant influence on performance.
AB - This study aims to develop and test a theoretical model to investigate how Thai firms use B2B technology for interorganisational collaboration and productivity. We apply the institutional theory to investigate factors affecting firms' B2B technology utilisation and performance in the Thai tourism industry. This study posits that mimetic, coercive and normative pressures may influence B2B technology utilization and performance. Survey-based research was carried out to test this model. Following questionnaire development, pretest, and a pilot study, data were collected from firms that have adopted B2B technology in the Thai tourism industry. The Partial Least Squares method was used for data analysis. Results show that normative and coercive pressures had a significant influence on firms' utilisation of B2B technology, while only normative pressure had a significant influence on performance.
UR - http://www.scopus.com/inward/record.url?scp=63349101316&partnerID=8YFLogxK
U2 - 10.1109/HICSS.2009.397
DO - 10.1109/HICSS.2009.397
M3 - Conference proceeding contribution
AN - SCOPUS:63349101316
SN - 9780769534503
SP - 1
EP - 10
BT - Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS
A2 - Sprague, Ralph H.
PB - Institute of Electrical and Electronics Engineers (IEEE)
CY - Piscataway, N.J.
T2 - 42nd Annual Hawaii International Conference on System Sciences, HICSS
Y2 - 5 January 2009 through 9 January 2009
ER -