Socio and ethno-cultural embeddedness of transnational Nigerian immigrant entrepreneurs in Ghana

Transnational Nigerian immigrant entrepreneurs have been in Ghana for a long time, operating by utilizing a wide range of resources available to them. Key among these resources are their own socio and ethno-cultural norms which have yet to be explored in the existing scholarship. We explore these patterns and norms in the articulation of transnational entrepreneurship among these immigrants in Ghana. We do this by relying on qualitative data gathered through in-depth interviews, observations and market conversations—with 41 Nigerian immigrant entrepreneurs in Accra, Kumasi, and Ashaiman. We argue that these transnational Nigerian immigrant entrepreneurs in Ghana are embedded in their own ‘socio and ethno-cultural heritage’. This argument is anchored in multiple logics. First is the notion of transnational entrepreneurial activity that is ethnically and culturally inspired. Secondly, these entrepreneurship activities are inextricably embedded in informality and intensely rely on informal power brokerage system. Thirdly, there is an embeddedness in the entrepreneurs’ own traditional apprenticeship system. These lines of socio and ethno-cultural embeddedness provide useful pathways for understanding not only the operations and future prospects but also the patterns of transnational (mixed) embeddedness of the Nigerian immigrant entrepreneurs in Ghana.