Sociolinguistics 2.0

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    Seeing that Kraft’s idea to brand their new Vegemite cheese spread as iSnack 2.0 has just backfired badly on them, I’m not so sure about the wisdom of talking about Sociolinguistics 2.0 right now. But then a technology-based name for food was always going to be a long shot … what were they thinking?! I imagine they were thinking “gee, we are old and they are young and they are using digital media and social networking sites so let’s just tag along …” – which brings me to Sociolinguistics 2.0.
    Original languageEnglish
    Specialist publicationLanguage on the move
    PublisherLanguage on the move
    Publication statusPublished - 12 Oct 2009

    Bibliographical note

    © 2018 Language on the Move. Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.


    • 200401 applied linguistics and educational linguistics
    • 200405 language in culture and society (sociolinguistics)


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