Soft assets: tough to manage

Michael O'Keeffe; James Guthrie

Soft assets: tough to manage

Macquarie Graduate School of Management

Research output: Contribution to journal › Article

Abstract

Understanding the flows between soft assets is the key to corporate agility and success in modern markets. The authors present a framework to assist managers in understanding and managing these soft assets.

Original language	English
Pages (from-to)	36-37
Number of pages	2
Journal	Management Today
Publication status	Published - 2002

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title = "Soft assets: tough to manage",

abstract = "Understanding the flows between soft assets is the key to corporate agility and success in modern markets. The authors present a framework to assist managers in understanding and managing these soft assets.",

author = "Michael O'Keeffe and James Guthrie",

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language = "English",

pages = "36--37",

journal = "Management Today",

issn = "1440-5636",

publisher = "Australian Insttitute of Management",

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AU - O'Keeffe, Michael

AU - Guthrie, James

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JO - Management Today

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SN - 1440-5636

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Soft assets: tough to manage

Abstract

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