Soft assets: tough to manage

Michael O'Keeffe, James Guthrie

Research output: Contribution to journalArticle


Understanding the flows between soft assets is the key to corporate agility and success in modern markets. The authors present a framework to assist managers in understanding and managing these soft assets.
Original languageEnglish
Pages (from-to)36-37
Number of pages2
JournalManagement Today
Publication statusPublished - 2002


Dive into the research topics of 'Soft assets: tough to manage'. Together they form a unique fingerprint.

Cite this