Soft assets

tough to manage

Michael O'Keeffe, James Guthrie

Research output: Contribution to journalArticle

Abstract

Understanding the flows between soft assets is the key to corporate agility and success in modern markets. The authors present a framework to assist managers in understanding and managing these soft assets.
Original languageEnglish
Pages (from-to)36-37
Number of pages2
JournalManagement Today
Publication statusPublished - 2002

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