Soft assets: tough to manage

Michael O'Keeffe; James Guthrie

Soft assets

tough to manage

Michael O'Keeffe, James Guthrie

Macquarie Graduate School of Management

Research output: Contribution to journal › Article

Abstract

Understanding the flows between soft assets is the key to corporate agility and success in modern markets. The authors present a framework to assist managers in understanding and managing these soft assets.

Original language	English
Pages (from-to)	36-37
Number of pages	2
Journal	Management Today
Publication status	Published - 2002

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O'Keeffe, M., & Guthrie, J. (2002). Soft assets: tough to manage. Management Today, 36-37.

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