Sophistication of online tourism websites in Hong Kong: an exploratory study

Alia Limayem, Mathew Hillier, Doglas Vogel

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review


This paper presents the results of an exploratory evaluation of the e-business readiness of tourism operators in Hong Kong. The paper draws upon the web design, e-business,information systems, and tourism and hospitality management literature to show that an interpretative evaluation process can be useful in moving towards a framework for the evaluation of the sophistication of the online operations of organisations involved in the online tourism sector. The results of a preliminary evaluation of eighty online tourism operators in Hong Kong is presented and the implications for practice and further research are discussed.
Original languageEnglish
Title of host publicationAMCIS 2003 Proceedings
PublisherAIS Electronic Library (AISeL)
Number of pages12
Publication statusPublished - 2003
Externally publishedYes
EventAmericas Conference on Information Systems (9th : 2003) - Tampa, United States
Duration: 4 Aug 20036 Aug 2003


ConferenceAmericas Conference on Information Systems (9th : 2003)
Abbreviated titleAMCIS 2003
Country/TerritoryUnited States


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