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Soziale Epidemien: das Phänomen exponentioneller Produktverbreitung: Bezugsrahmen und resultierende Handlungsempfehlungen

Translated title of the contribution: Social Epidemics - the phenonomenon of exponential product distribution: Frame of reference and resulting recommendations for action

Research output: Book/ReportBookpeer-review

Translated title of the contributionSocial Epidemics - the phenonomenon of exponential product distribution: Frame of reference and resulting recommendations for action
Original languageGerman
Place of PublicationKöln
PublisherFördergesellschaft Produkt-Marketing
Number of pages369
ISBN (Print)9783922292593
Publication statusPublished - 2008
Externally publishedYes

Publication series

NameBeiträge zum Produktmarketing
Volume42

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