Space reduction for contextual transaction trust computation in e-commerce and e-service environments

Haibin Zhang, Yan Wang, Jian Yang

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

In the literature, Contextual Transaction Trust computation (termed as CTT computation) is considered an effective approach to evaluate the trustworthiness of a seller. Specifically, it computes a seller's reputation profile to indicate his/her dynamic trustworthiness in different product categories, price ranges, time periods, and any necessary combination of them. Then, in order to promptly answer a buyer's requests on the results of CTT computation, CMK-tree has been designed to appropriately index the precomputed aggregation results over large-scale ratings and transaction data. Nevertheless, CMK-tree requires additional storage space. In practice, a seller usually has a large volume of transactions. Moreover, with significant increase of historical transaction data (e.g., Over one or two years), the size of storage space consumed by CMK-tree will become much larger. In reducing storage space consumption for CTT computation, the aggregation results that are generated based on the ratings and transaction data from remote history, e.g., '12 months ago' can be deleted, as the ratings from remote history are less important for evaluating a seller's recent behavior. However, to achieve nearly linear and robust query performance, the deletion operations in the CMK-tree become complicated. In this paper, we propose three deletion strategies for CTT computation based on CMK-tree. With our proposed deletion strategies, the additional storage space consumption can be restricted to a limited range, which offers great benefit to trust management with millions of sellers. Finally, we have conducted experiments to illustrate both advantages and disadvantages of the proposed deletion strategies.

Original languageEnglish
Title of host publicationProceedings - 2015 IEEE International Conference on Services Computing, SCC 2015
EditorsPaul P. Maglio, Incheon Paik, Wu Chou
Place of PublicationPiscataway, NJ
PublisherInstitute of Electrical and Electronics Engineers (IEEE)
Pages680-687
Number of pages8
ISBN (Electronic)9781467372817, 9781467372800
ISBN (Print)9781467372824
DOIs
Publication statusPublished - 17 Aug 2015
EventIEEE International Conference on Services Computing, SCC 2015 - New York, United States
Duration: 27 Jun 20152 Jul 2015

Other

OtherIEEE International Conference on Services Computing, SCC 2015
CountryUnited States
CityNew York
Period27/06/152/07/15

Keywords

  • E-Commerce
  • Trust and Reputation
  • Contextual Transaction Trust
  • Deletion Strategy
  • Aggregation Index

Fingerprint Dive into the research topics of 'Space reduction for contextual transaction trust computation in e-commerce and e-service environments'. Together they form a unique fingerprint.

  • Cite this

    Zhang, H., Wang, Y., & Yang, J. (2015). Space reduction for contextual transaction trust computation in e-commerce and e-service environments. In P. P. Maglio, I. Paik, & W. Chou (Eds.), Proceedings - 2015 IEEE International Conference on Services Computing, SCC 2015 (pp. 680-687). Piscataway, NJ: Institute of Electrical and Electronics Engineers (IEEE). https://doi.org/10.1109/SCC.2015.97