Spanish language billboard advertising in the US

are there effects on Anglos?

Ellen E. Touchstone*, Pamela M. Homer, Scott Koslow

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)
Original languageEnglish
Title of host publicationWriting business
Subtitle of host publicationgenres, media and discourses
EditorsFrancesca Bargiela-Chiappini, Catherine Nickerson
Place of PublicationEssex
PublisherPearson Educaion
Pages257-272
Number of pages16
ISBN (Electronic)9781315840246, 9781317882299
ISBN (Print)0582319854, 9780582319851, 9780582319844
Publication statusPublished - 1999
Externally publishedYes

Publication series

NameLangage in social life series
PublisherPearson Education

Cite this

Touchstone, E. E., Homer, P. M., & Koslow, S. (1999). Spanish language billboard advertising in the US: are there effects on Anglos? In F. Bargiela-Chiappini, & C. Nickerson (Eds.), Writing business: genres, media and discourses (pp. 257-272). (Langage in social life series). Essex: Pearson Educaion.