Specifying a New Measure of Marketplace Strategic Uncertainty

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Australian and New Zealand Marketing Academy Conference
Place of Publication	Australia
Publisher	ANZMAC
Pages	1-7
Number of pages	7
ISBN (Print)	1741071593
Publication status	Published - 2006
Externally published	Yes
Event	Australian and New Zealand Marketing Academy Conference (2006) - Brisbane Duration: 4 Dec 2006 → 6 Dec 2006

Conference	Australian and New Zealand Marketing Academy Conference (2006)
City	Brisbane
Period	4/12/06 → 6/12/06

Cite this

@inproceedings{955cea91cf7d47359c4627fcc783be5b,

title = "Specifying a New Measure of Marketplace Strategic Uncertainty",

author = "Kym Cowley and Cynthia Webster",

year = "2006",

language = "English",

isbn = "1741071593",

pages = "1--7",

booktitle = "Australian and New Zealand Marketing Academy Conference",

publisher = "ANZMAC",

note = "Australian and New Zealand Marketing Academy Conference (2006) ; Conference date: 04-12-2006 Through 06-12-2006",

}

TY - GEN

T1 - Specifying a New Measure of Marketplace Strategic Uncertainty

AU - Cowley, Kym

AU - Webster, Cynthia

PY - 2006

Y1 - 2006

M3 - Conference proceeding contribution

SN - 1741071593

SP - 1

EP - 7

BT - Australian and New Zealand Marketing Academy Conference

PB - ANZMAC

CY - Australia

T2 - Australian and New Zealand Marketing Academy Conference (2006)

Y2 - 4 December 2006 through 6 December 2006

ER -