Stimulating social media engagement behaviour for social marketing messages: impact of personality, incentives and message appeal

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 2018
Event	Agents of Change Summit 2018 - San Diego, CA, United States Duration: 12 Feb 2018 → 13 Feb 2018

Access to Document

@conference{f025c10b6438454a90cda931e426ec88,

title = "Stimulating social media engagement behaviour for social marketing messages: impact of personality, incentives and message appeal",

author = "Cynthia Webster and Helen Siuki",

year = "2018",

language = "English",

note = "Agents of Change Summit 2018 ; Conference date: 12-02-2018 Through 13-02-2018",

}