Stopover destination loyalty: The influence of perceived ambience and sensation seeking tendency

Di Wang, Filareti Kotsi, Steven Pike*, Jun Yao

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

This paper examines the influence of sensation seeking and perceived ambience on attitudinal loyalty towards two traditional stopover destinations (Singapore, Hong Kong) and two emerging stopover destinations (Dubai, Abu Dhabi). A quasi-experimental design with two separate samples of participants shows that travelers’ perceived positive ambience and attitudinal destination loyalty was higher for the traditional stopover desti-nations than for the emerging destinations. In addition, sensation seeking tendency moderates the effect such that travelers with lower sensation seeking tendencies have higher attitudinal loyalty towards the traditional stopover destinations while the effect is mitigated for those with higher sensation seeking tendencies. This paper contributes to the recently emerging stopover destination literature, and the findings have implications for the destination marketers and stakeholders of stopover destinations.
Original languageEnglish
Pages (from-to)159-166
Number of pages8
JournalJournal of Hospitality and Tourism Management
Volume47
DOIs
Publication statusPublished - Jun 2021

Keywords

  • Stopover
  • Destination marketing
  • Loyalty
  • Sensation seeking
  • Dubai
  • Singapore

Fingerprint Dive into the research topics of 'Stopover destination loyalty: The influence of perceived ambience and sensation seeking tendency'. Together they form a unique fingerprint.

Cite this