TY - JOUR
T1 - Stopover destination loyalty
T2 - The influence of perceived ambience and sensation seeking tendency
AU - Wang, Di
AU - Kotsi, Filareti
AU - Pike, Steven
AU - Yao, Jun
PY - 2021/6
Y1 - 2021/6
N2 - This paper examines the influence of sensation seeking and perceived ambience on attitudinal loyalty towards two traditional stopover destinations (Singapore, Hong Kong) and two emerging stopover destinations (Dubai, Abu Dhabi). A quasi-experimental design with two separate samples of participants shows that travelers’ perceived positive ambience and attitudinal destination loyalty was higher for the traditional stopover desti-nations than for the emerging destinations. In addition, sensation seeking tendency moderates the effect such that travelers with lower sensation seeking tendencies have higher attitudinal loyalty towards the traditional stopover destinations while the effect is mitigated for those with higher sensation seeking tendencies. This paper contributes to the recently emerging stopover destination literature, and the findings have implications for the destination marketers and stakeholders of stopover destinations.
AB - This paper examines the influence of sensation seeking and perceived ambience on attitudinal loyalty towards two traditional stopover destinations (Singapore, Hong Kong) and two emerging stopover destinations (Dubai, Abu Dhabi). A quasi-experimental design with two separate samples of participants shows that travelers’ perceived positive ambience and attitudinal destination loyalty was higher for the traditional stopover desti-nations than for the emerging destinations. In addition, sensation seeking tendency moderates the effect such that travelers with lower sensation seeking tendencies have higher attitudinal loyalty towards the traditional stopover destinations while the effect is mitigated for those with higher sensation seeking tendencies. This paper contributes to the recently emerging stopover destination literature, and the findings have implications for the destination marketers and stakeholders of stopover destinations.
KW - Stopover
KW - Destination marketing
KW - Loyalty
KW - Sensation seeking
KW - Dubai
KW - Singapore
UR - http://www.scopus.com/inward/record.url?scp=85103340780&partnerID=8YFLogxK
U2 - 10.1016/j.jhtm.2021.03.015
DO - 10.1016/j.jhtm.2021.03.015
M3 - Article
SN - 1447-6770
VL - 47
SP - 159
EP - 166
JO - Journal of Hospitality and Tourism Management
JF - Journal of Hospitality and Tourism Management
ER -