Storm Warnings: Responding to Messages of Danger in Isan

Chris Lyttleton*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)


To understand the influence of HIV/AIDS education campaigns we must consider cultural models that shape shared meaning and at the same time acknowledge that public warning messages are not uniformly internalised. Using data from Northeast Thailand I examine two key pulses from which meaning proliferates in village society, a sense of emotion and a sense of morality. I suggest that the affective and directive aspects of HIV/AIDS discourses shape the individual's internalisation of meaning, they exert the most motivational force and at the same time the most potential for variation in (mis)construed understandings.

Original languageEnglish
Pages (from-to)178-196
Number of pages19
JournalThe Australian Journal of Anthropology
Issue number1-2
Publication statusPublished - 1995


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