TY - JOUR
T1 - Storying energy consumption
T2 - Collective video storytelling in energy efficiency social marketing
AU - Gordon, Ross
AU - Waitt, Gordon
AU - Cooper, Paul
AU - Butler, Katherine
PY - 2018/5/1
Y1 - 2018/5/1
N2 - Despite calls for more socio-technical research on energy, there is little practical advice to how narratives collected through qualitative research may be melded with technical knowledge from the physical sciences such as engineering and then applied in energy efficiency social action strategies. This is despite established knowledge in the environmental management literature about domestic energy use regarding the utility of social practice theory and narrative framings that socialise everyday consumption. Storytelling is positioned in this paper both as a focus for socio-technical energy research, and as one potential practical tool that can arguably enhance energy efficiency interventions. We draw upon the literature on everyday social practices, and storytelling, to present our framework called ‘collective video storytelling’ that combines scientific and lay knowledge about domestic energy use to offer a practical tool for energy efficiency management. Collective video storytelling is discussed in the context of Energy+Illawarra, a 3-year cross-disciplinary collaboration between social marketers, human geographers, and engineers to target energy behavioural change within older low-income households in regional NSW, Australia.
AB - Despite calls for more socio-technical research on energy, there is little practical advice to how narratives collected through qualitative research may be melded with technical knowledge from the physical sciences such as engineering and then applied in energy efficiency social action strategies. This is despite established knowledge in the environmental management literature about domestic energy use regarding the utility of social practice theory and narrative framings that socialise everyday consumption. Storytelling is positioned in this paper both as a focus for socio-technical energy research, and as one potential practical tool that can arguably enhance energy efficiency interventions. We draw upon the literature on everyday social practices, and storytelling, to present our framework called ‘collective video storytelling’ that combines scientific and lay knowledge about domestic energy use to offer a practical tool for energy efficiency management. Collective video storytelling is discussed in the context of Energy+Illawarra, a 3-year cross-disciplinary collaboration between social marketers, human geographers, and engineers to target energy behavioural change within older low-income households in regional NSW, Australia.
KW - Critical social marketing
KW - Energy efficiency
KW - Narrative videos
KW - Older low-income people
KW - Social practice theory
KW - Socio-technical
UR - http://www.scopus.com/inward/record.url?scp=85042386960&partnerID=8YFLogxK
U2 - 10.1016/j.jenvman.2018.02.046
DO - 10.1016/j.jenvman.2018.02.046
M3 - Article
C2 - 29477845
AN - SCOPUS:85042386960
VL - 213
SP - 1
EP - 10
JO - Journal of Environmental Management
JF - Journal of Environmental Management
SN - 0301-4797
ER -